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SmileBack (Customer Feedback by ConnectWise) vs Yotpo

Two leading reviews & reputation tools, compared on pricing, features, and editorial fit. Updated for 2026.

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Yotpo

Reviews, loyalty, referrals, and AI visibility for ecommerce brands

From $89/mo
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At a glance

 SmileBack (Customer Feedback by ConnectWise)Yotpo
TaglineCSAT and NPS customer feedback platform for MSPsReviews, loyalty, referrals, and AI visibility for ecommerce brands
Pricing modelCustomPaid
Starts atCustom$89/mo
Founded——
AI-native
CategoriesForms & Surveys, Reviews & ReputationAnalytics, Ecommerce Platforms, Reviews & Reputation, Influencer, Affiliate & Referral
Vendor claimed

Quick take

Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps. Pick Yotpo if you need reviews, loyalty, referrals, and ai visibility for ecommerce brands.

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Frequently asked

Is SmileBack (Customer Feedback by ConnectWise) better than Yotpo?
It depends on your use case. SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps, while Yotpo is reviews, loyalty, referrals, and ai visibility for ecommerce brands. See the comparison above for which fits your team.
What's the price difference between SmileBack (Customer Feedback by ConnectWise) and Yotpo?
SmileBack (Customer Feedback by ConnectWise) uses custom pricing. Yotpo starts at $89/mo.
Can I migrate from SmileBack (Customer Feedback by ConnectWise) to Yotpo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.