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SmileBack (Customer Feedback by ConnectWise) vs WPForms

Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

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WPForms

WordPress form builder plugin with drag-and-drop, payments, and CRM integrations

From $199.5/mo
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At a glance

 SmileBack (Customer Feedback by ConnectWise)WPForms
TaglineCSAT and NPS customer feedback platform for MSPsWordPress form builder plugin with drag-and-drop, payments, and CRM integrations
Pricing modelCustomPaid
Starts atCustom$199.5/mo
Founded——
AI-native
CategoriesForms & Surveys, Reviews & ReputationMarketing Project Management, Forms & Surveys, Websites & CMS
Vendor claimed

Quick take

Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps. Pick WPForms if you need wordpress form builder plugin with drag-and-drop, payments, and crm integrations.

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Frequently asked

Is SmileBack (Customer Feedback by ConnectWise) better than WPForms?
It depends on your use case. SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps, while WPForms is wordpress form builder plugin with drag-and-drop, payments, and crm integrations. See the comparison above for which fits your team.
What's the price difference between SmileBack (Customer Feedback by ConnectWise) and WPForms?
SmileBack (Customer Feedback by ConnectWise) uses custom pricing. WPForms starts at $199.5/mo.
Can I migrate from SmileBack (Customer Feedback by ConnectWise) to WPForms?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.