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Head-to-head

SmileBack (Customer Feedback by ConnectWise) vs SurveyMonkey

Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

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SurveyMonkey

Online survey and form platform for feedback and market research

From $30/mo
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At a glance

 SmileBack (Customer Feedback by ConnectWise)SurveyMonkey
TaglineCSAT and NPS customer feedback platform for MSPsOnline survey and form platform for feedback and market research
Pricing modelCustomFreemium
Starts atCustom$30/mo
Founded——
AI-native
CategoriesForms & Surveys, Reviews & ReputationForms & Surveys, Customer Data Platforms
Vendor claimed

Quick take

Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps. Pick SurveyMonkey if you need online survey and form platform for feedback and market research.

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Frequently asked

Is SmileBack (Customer Feedback by ConnectWise) better than SurveyMonkey?
It depends on your use case. SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps, while SurveyMonkey is online survey and form platform for feedback and market research. See the comparison above for which fits your team.
What's the price difference between SmileBack (Customer Feedback by ConnectWise) and SurveyMonkey?
SmileBack (Customer Feedback by ConnectWise) uses custom pricing. SurveyMonkey starts at $30/mo.
Can I migrate from SmileBack (Customer Feedback by ConnectWise) to SurveyMonkey?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.