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Jotform vs SmileBack (Customer Feedback by ConnectWise)

Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

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Jotform

Online form builder for surveys, registrations, orders, and payments

From $19/mo
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At a glance

 JotformSmileBack (Customer Feedback by ConnectWise)
TaglineOnline form builder for surveys, registrations, orders, and paymentsCSAT and NPS customer feedback platform for MSPs
Pricing modelFreemiumCustom
Starts at$19/moCustom
Founded——
AI-native
CategoriesForms & Surveys, Customer Data PlatformsForms & Surveys, Reviews & Reputation
Vendor claimed

Quick take

Pick Jotform if you need online form builder for surveys, registrations, orders, and payments. Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps.

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Frequently asked

Is Jotform better than SmileBack (Customer Feedback by ConnectWise)?
It depends on your use case. Jotform is online form builder for surveys, registrations, orders, and payments, while SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps. See the comparison above for which fits your team.
What's the price difference between Jotform and SmileBack (Customer Feedback by ConnectWise)?
Jotform starts at $19/mo. SmileBack (Customer Feedback by ConnectWise) uses custom pricing.
Can I migrate from Jotform to SmileBack (Customer Feedback by ConnectWise)?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.