Head-to-head
Gravity Forms vs SmileBack (Customer Feedback by ConnectWise)
Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.
Gravity Forms
WordPress form builder plugin for leads, payments, and workflows
From $59/mo
Visit Gravity FormsSmileBack (Customer Feedback by ConnectWise)
CSAT and NPS customer feedback platform for MSPs
Custom pricing
Visit SmileBack (Customer Feedback by ConnectWise)At a glance
| Gravity Forms | SmileBack (Customer Feedback by ConnectWise) | |
|---|---|---|
| Tagline | WordPress form builder plugin for leads, payments, and workflows | CSAT and NPS customer feedback platform for MSPs |
| Pricing model | Paid | Custom |
| Starts at | $59/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Websites & CMS | Forms & Surveys, Reviews & Reputation |
| Vendor claimed |
Quick take
Pick Gravity Forms if you need wordpress form builder plugin for leads, payments, and workflows. Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps.
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Frequently asked
- Is Gravity Forms better than SmileBack (Customer Feedback by ConnectWise)?
- It depends on your use case. Gravity Forms is wordpress form builder plugin for leads, payments, and workflows, while SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps. See the comparison above for which fits your team.
- What's the price difference between Gravity Forms and SmileBack (Customer Feedback by ConnectWise)?
- Gravity Forms starts at $59/mo. SmileBack (Customer Feedback by ConnectWise) uses custom pricing.
- Can I migrate from Gravity Forms to SmileBack (Customer Feedback by ConnectWise)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.