Head-to-head
123FormBuilder vs SmileBack (Customer Feedback by ConnectWise)
Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.
123FormBuilder
No-code online form builder for secure data collection and workflows
Free
Visit 123FormBuilderSmileBack (Customer Feedback by ConnectWise)
CSAT and NPS customer feedback platform for MSPs
Custom pricing
Visit SmileBack (Customer Feedback by ConnectWise)At a glance
| 123FormBuilder | SmileBack (Customer Feedback by ConnectWise) | |
|---|---|---|
| Tagline | No-code online form builder for secure data collection and workflows | CSAT and NPS customer feedback platform for MSPs |
| Pricing model | Freemium | Custom |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, Customer Data Platforms | Forms & Surveys, Reviews & Reputation |
| Vendor claimed |
Quick take
Pick 123FormBuilder if you need no-code online form builder for secure data collection and workflows. Pick SmileBack (Customer Feedback by ConnectWise) if you need csat and nps customer feedback platform for msps.
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Frequently asked
- Is 123FormBuilder better than SmileBack (Customer Feedback by ConnectWise)?
- It depends on your use case. 123FormBuilder is no-code online form builder for secure data collection and workflows, while SmileBack (Customer Feedback by ConnectWise) is csat and nps customer feedback platform for msps. See the comparison above for which fits your team.
- What's the price difference between 123FormBuilder and SmileBack (Customer Feedback by ConnectWise)?
- 123FormBuilder is free. SmileBack (Customer Feedback by ConnectWise) uses custom pricing.
- Can I migrate from 123FormBuilder to SmileBack (Customer Feedback by ConnectWise)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.