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HubSpot Service Hub vs Salesforce CRM

Two leading crm / customer support tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot Service Hub logo
HubSpot Service Hub

AI-powered customer service and retention software on a unified CRM

From $10/mo
Visit HubSpot Service Hub
Salesforce CRM logo
Salesforce CRM

AI-powered CRM for sales, service, marketing, and commerce teams

From Free
Visit Salesforce CRM

At a glance

 HubSpot Service HubSalesforce CRM
TaglineAI-powered customer service and retention software on a unified CRMAI-powered CRM for sales, service, marketing, and commerce teams
Pricing modelPaidPaid
Starts at$10/moFree
Founded——
AI-native
CategoriesCRM, Customer SupportMarketing Project Management, CRM, Customer Support
Vendor claimed

Quick take

Pick HubSpot Service Hub if you need ai-powered customer service and retention software on a unified crm. Pick Salesforce CRM if you need ai-powered crm for sales, service, marketing, and commerce teams.

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HubSpot Service Hub alternatives →

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Salesforce CRM alternatives →

Frequently asked

Is HubSpot Service Hub better than Salesforce CRM?
It depends on your use case. HubSpot Service Hub is ai-powered customer service and retention software on a unified crm, while Salesforce CRM is ai-powered crm for sales, service, marketing, and commerce teams. See the comparison above for which fits your team.
What's the price difference between HubSpot Service Hub and Salesforce CRM?
HubSpot Service Hub starts at $10/mo. Salesforce CRM starts at Free.
Can I migrate from HubSpot Service Hub to Salesforce CRM?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.