Head-to-head
HubSpot CRM vs Salesforce CRM
Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
HubSpot CRM
Free CRM for small businesses with contacts, deals, and AI tools
From Free
Visit HubSpot CRMSalesforce CRM
AI-powered CRM for sales, service, marketing, and commerce teams
From Free
Visit Salesforce CRMAt a glance
| HubSpot CRM | Salesforce CRM | |
|---|---|---|
| Tagline | Free CRM for small businesses with contacts, deals, and AI tools | AI-powered CRM for sales, service, marketing, and commerce teams |
| Pricing model | Freemium | Paid |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | CRM, Automation | Marketing Project Management, CRM, Customer Support |
| Vendor claimed |
Quick take
Pick HubSpot CRM if you need free crm for small businesses with contacts, deals, and ai tools. Pick Salesforce CRM if you need ai-powered crm for sales, service, marketing, and commerce teams.
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HubSpot CRM alternatives →
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Frequently asked
- Is HubSpot CRM better than Salesforce CRM?
- It depends on your use case. HubSpot CRM is free crm for small businesses with contacts, deals, and ai tools, while Salesforce CRM is ai-powered crm for sales, service, marketing, and commerce teams. See the comparison above for which fits your team.
- What's the price difference between HubSpot CRM and Salesforce CRM?
- HubSpot CRM starts at Free. Salesforce CRM starts at Free.
- Can I migrate from HubSpot CRM to Salesforce CRM?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.