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HubSpot CRM vs Pipedrive

Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot CRM logo
HubSpot CRM

Free CRM for small businesses with contacts, deals, and AI tools

From Free
Visit HubSpot CRM
Pipedrive logo
Pipedrive

Sales CRM for small teams.

From $14/mo
Visit Pipedrive

At a glance

 HubSpot CRMPipedrive
TaglineFree CRM for small businesses with contacts, deals, and AI toolsSales CRM for small teams.
Pricing modelFreemiumPaid
Starts atFree$14/mo
Founded—2010
AI-native
CategoriesCRM, AutomationSales Engagement, CRM
Vendor claimed

Quick take

Pick HubSpot CRM if you need free crm for small businesses with contacts, deals, and ai tools. Pick Pipedrive if you need sales crm for small teams.

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HubSpot CRM alternatives →

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Pipedrive alternatives →

Frequently asked

Is HubSpot CRM better than Pipedrive?
It depends on your use case. HubSpot CRM is free crm for small businesses with contacts, deals, and ai tools, while Pipedrive is sales crm for small teams. See the comparison above for which fits your team.
What's the price difference between HubSpot CRM and Pipedrive?
HubSpot CRM starts at Free. Pipedrive starts at $14/mo.
Can I migrate from HubSpot CRM to Pipedrive?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.