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HubSpot CRM vs Make

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot CRM logo
HubSpot CRM

Free CRM for small businesses with contacts, deals, and AI tools

From Free
Visit HubSpot CRM
Make logo
Make

Visual automation for complex workflows.

From Free
Visit Make

At a glance

 HubSpot CRMMake
TaglineFree CRM for small businesses with contacts, deals, and AI toolsVisual automation for complex workflows.
Pricing modelFreemiumFreemium
Starts atFreeFree
Founded—2012
AI-native
CategoriesCRM, AutomationAutomation
Vendor claimed

Quick take

Pick HubSpot CRM if you need free crm for small businesses with contacts, deals, and ai tools. Pick Make if you need visual automation for complex workflows.

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HubSpot CRM alternatives →

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Make alternatives →

Frequently asked

Is HubSpot CRM better than Make?
It depends on your use case. HubSpot CRM is free crm for small businesses with contacts, deals, and ai tools, while Make is visual automation for complex workflows. See the comparison above for which fits your team.
What's the price difference between HubSpot CRM and Make?
HubSpot CRM starts at Free. Make starts at Free.
Can I migrate from HubSpot CRM to Make?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.