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HubSpot CRM vs Kommo

Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

HubSpot CRM logo
HubSpot CRM

Free CRM for small businesses with contacts, deals, and AI tools

From Free
Visit HubSpot CRM
Kommo logo
Kommo

AI CRM for messenger-based sales across WhatsApp, Instagram, and TikTok

From $25/mo
Visit Kommo

At a glance

 HubSpot CRMKommo
TaglineFree CRM for small businesses with contacts, deals, and AI toolsAI CRM for messenger-based sales across WhatsApp, Instagram, and TikTok
Pricing modelFreemiumPaid
Starts atFree$25/mo
Founded——
AI-native
CategoriesCRM, AutomationSales Engagement, CRM, Customer Support
Vendor claimed

Quick take

Pick HubSpot CRM if you need free crm for small businesses with contacts, deals, and ai tools. Pick Kommo if you need ai crm for messenger-based sales across whatsapp, instagram, and tiktok.

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HubSpot CRM alternatives →

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Kommo alternatives →

Frequently asked

Is HubSpot CRM better than Kommo?
It depends on your use case. HubSpot CRM is free crm for small businesses with contacts, deals, and ai tools, while Kommo is ai crm for messenger-based sales across whatsapp, instagram, and tiktok. See the comparison above for which fits your team.
What's the price difference between HubSpot CRM and Kommo?
HubSpot CRM starts at Free. Kommo starts at $25/mo.
Can I migrate from HubSpot CRM to Kommo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.