Head-to-head
Kit vs Selma
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
Selma
AI sales agent that prospects, personalizes outreach, and books meetings
AIFrom $475/mo
Visit SelmaAt a glance
| Kit | Selma | |
|---|---|---|
| Tagline | Email marketing for creators. | AI sales agent that prospects, personalizes outreach, and books meetings |
| Pricing model | Freemium | Paid |
| Starts at | Free | $475/mo |
| Founded | 2013 | — |
| AI-native | ||
| Categories | Email Marketing, Automation | Lead Gen & ABM, Sales Engagement, Email Marketing |
| Vendor claimed |
Quick take
Pick Kit if you need email marketing for creators. Pick Selma if you need ai sales agent that prospects, personalizes outreach, and books meetings.
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Frequently asked
- Is Kit better than Selma?
- It depends on your use case. Kit is email marketing for creators, while Selma is ai sales agent that prospects, personalizes outreach, and books meetings. See the comparison above for which fits your team.
- What's the price difference between Kit and Selma?
- Kit starts at Free. Selma starts at $475/mo.
- Can I migrate from Kit to Selma?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.