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Head-to-head

Kit vs Mailjet

Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Kit logo
Kit

Email marketing for creators.

From Free
Visit Kit
Mailjet logo
Mailjet

Email marketing and transactional email platform with API and SMTP relay

From Free
Visit Mailjet

At a glance

 KitMailjet
TaglineEmail marketing for creators.Email marketing and transactional email platform with API and SMTP relay
Pricing modelFreemiumFreemium
Starts atFreeFree
Founded2013—
AI-native
CategoriesEmail Marketing, AutomationEmail Marketing, Automation
Vendor claimed

Quick take

Pick Kit if you need email marketing for creators. Pick Mailjet if you need email marketing and transactional email platform with api and smtp relay.

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Kit alternatives →

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Mailjet alternatives →

Frequently asked

Is Kit better than Mailjet?
It depends on your use case. Kit is email marketing for creators, while Mailjet is email marketing and transactional email platform with api and smtp relay. See the comparison above for which fits your team.
What's the price difference between Kit and Mailjet?
Kit starts at Free. Mailjet starts at Free.
Can I migrate from Kit to Mailjet?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.