Head-to-head
Kit vs Lootly
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Kit | Lootly | |
|---|---|---|
| Tagline | Email marketing for creators. | Loyalty, referral, and affiliate software for e-commerce brands |
| Pricing model | Freemium | Paid |
| Starts at | Free | Not listed |
| Founded | 2013 | — |
| AI-native | ||
| Categories | Email Marketing, Automation | Influencer, Affiliate & Referral, Automation |
| Vendor claimed |
Quick take
Pick Kit if you need email marketing for creators. Pick Lootly if you need loyalty, referral, and affiliate software for e-commerce brands.
Browse more
Kit alternatives →
Browse more
Lootly alternatives →
Frequently asked
- Is Kit better than Lootly?
- It depends on your use case. Kit is email marketing for creators, while Lootly is loyalty, referral, and affiliate software for e-commerce brands. See the comparison above for which fits your team.
- What's the price difference between Kit and Lootly?
- Kit is free. Lootly doesn't publish its pricing.
- Can I migrate from Kit to Lootly?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.