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Head-to-head

Click vs Kit

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Click logo
Click

Marketing automation built natively for Microsoft Dynamics 365

Custom pricing
Visit Click
Kit logo
Kit

Email marketing for creators.

Free
Visit Kit

At a glance

 ClickKit
TaglineMarketing automation built natively for Microsoft Dynamics 365Email marketing for creators.
Pricing modelEnterpriseFreemium
Starts atCustomFree
Founded—2013
AI-native
CategoriesMarketing Project Management, Social Media, Email MarketingEmail Marketing, Automation
Vendor claimed

Quick take

Pick Click if you need marketing automation built natively for microsoft dynamics 365. Pick Kit if you need email marketing for creators.

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Click alternatives →

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Frequently asked

Is Click better than Kit?
It depends on your use case. Click is marketing automation built natively for microsoft dynamics 365, while Kit is email marketing for creators. See the comparison above for which fits your team.
What's the price difference between Click and Kit?
Click uses custom pricing. Kit is free.
Can I migrate from Click to Kit?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.