Head-to-head
Apollo.io vs Warmly
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
Warmly
Identifies anonymous website visitors and engages buyers with AI chat and email
From $10,000/mo
Visit WarmlyAt a glance
| Apollo.io | Warmly | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | Identifies anonymous website visitors and engages buyers with AI chat and email |
| Pricing model | Freemium | Paid |
| Starts at | Free | $10,000/mo |
| Founded | 2015 | — |
| AI-native | ||
| Categories | Sales Engagement | Lead Gen & ABM, Sales Engagement, CRO & Testing |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick Warmly if you need identifies anonymous website visitors and engages buyers with ai chat and email.
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Frequently asked
- Is Apollo.io better than Warmly?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Warmly is identifies anonymous website visitors and engages buyers with ai chat and email. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and Warmly?
- Apollo.io starts at Free. Warmly starts at $10,000/mo.
- Can I migrate from Apollo.io to Warmly?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.