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Head-to-head

Apollo.io vs Topo

Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.

Apollo.io logo
Apollo.io

B2B data and sales engagement in one.

AIFrom Free
Visit Apollo.io
Topo logo
Topo

AI sales platform for automating outbound prospecting and outreach

From $89/mo
Visit Topo

At a glance

 Apollo.ioTopo
TaglineB2B data and sales engagement in one.AI sales platform for automating outbound prospecting and outreach
Pricing modelFreemiumPaid
Starts atFree$89/mo
Founded2015—
AI-native
CategoriesSales EngagementLead Gen & ABM, Sales Engagement
Vendor claimed

Quick take

Pick Apollo.io if you need b2b data and sales engagement in one. Pick Topo if you need ai sales platform for automating outbound prospecting and outreach.

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Topo alternatives →

Frequently asked

Is Apollo.io better than Topo?
It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Topo is ai sales platform for automating outbound prospecting and outreach. See the comparison above for which fits your team.
What's the price difference between Apollo.io and Topo?
Apollo.io starts at Free. Topo starts at $89/mo.
Can I migrate from Apollo.io to Topo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.