Head-to-head
Apollo.io vs Salesforce
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Apollo.io | Salesforce | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | The enterprise CRM standard. |
| Pricing model | Freemium | Paid |
| Starts at | Free | $25/mo |
| Founded | 2015 | 1999 |
| AI-native | ||
| Categories | Sales Engagement | Sales Engagement, CRM |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick Salesforce if you need the enterprise crm standard.
Browse more
Apollo.io alternatives →
Browse more
Salesforce alternatives →
Frequently asked
- Is Apollo.io better than Salesforce?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Salesforce is the enterprise crm standard. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and Salesforce?
- Apollo.io starts at Free. Salesforce starts at $25/mo.
- Can I migrate from Apollo.io to Salesforce?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.