Head-to-head
Apollo.io vs Mailshake
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Apollo.io | Mailshake | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | Sales engagement and cold email outreach software for B2B teams |
| Pricing model | Freemium | Paid |
| Starts at | Free | $29/mo |
| Founded | 2015 | — |
| AI-native | ||
| Categories | Sales Engagement | Sales Engagement, Email Marketing, AI Writing & Content |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick Mailshake if you need sales engagement and cold email outreach software for b2b teams.
Browse more
Apollo.io alternatives →
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Mailshake alternatives →
Frequently asked
- Is Apollo.io better than Mailshake?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Mailshake is sales engagement and cold email outreach software for b2b teams. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and Mailshake?
- Apollo.io starts at Free. Mailshake starts at $29/mo.
- Can I migrate from Apollo.io to Mailshake?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.