Head-to-head
Apollo.io vs Lusha
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Apollo.io | Lusha | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | Verified B2B contact and company data for GTM teams and AI agents |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Not listed |
| Founded | 2015 | — |
| AI-native | ||
| Categories | Sales Engagement | Lead Gen & ABM, Sales Engagement |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick Lusha if you need verified b2b contact and company data for gtm teams and ai agents.
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Frequently asked
- Is Apollo.io better than Lusha?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Lusha is verified b2b contact and company data for gtm teams and ai agents. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and Lusha?
- Apollo.io is free. Lusha doesn't publish its pricing.
- Can I migrate from Apollo.io to Lusha?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.