Head-to-head
Apollo.io vs lemlist
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Apollo.io | lemlist | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | Cold outreach that gets replies. |
| Pricing model | Freemium | Paid |
| Starts at | Free | $39/mo |
| Founded | 2015 | 2018 |
| AI-native | ||
| Categories | Sales Engagement | Sales Engagement |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick lemlist if you need cold outreach that gets replies.
Browse more
Apollo.io alternatives →
Browse more
lemlist alternatives →
Frequently asked
- Is Apollo.io better than lemlist?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while lemlist is cold outreach that gets replies. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and lemlist?
- Apollo.io starts at Free. lemlist starts at $39/mo.
- Can I migrate from Apollo.io to lemlist?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.