Head-to-head
Apollo.io vs Lead411
Two leading sales engagement tools, compared on pricing, features, and editorial fit. Updated for 2026.
Lead411
B2B leads database with verified emails, direct dials, and buyer intent data
From $49/mo
Visit Lead411At a glance
| Apollo.io | Lead411 | |
|---|---|---|
| Tagline | B2B data and sales engagement in one. | B2B leads database with verified emails, direct dials, and buyer intent data |
| Pricing model | Freemium | Paid |
| Starts at | Free | $49/mo |
| Founded | 2015 | — |
| AI-native | ||
| Categories | Sales Engagement | Lead Gen & ABM, Sales Engagement |
| Vendor claimed |
Quick take
Pick Apollo.io if you need b2b data and sales engagement in one. Pick Lead411 if you need b2b leads database with verified emails, direct dials, and buyer intent data.
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Frequently asked
- Is Apollo.io better than Lead411?
- It depends on your use case. Apollo.io is b2b data and sales engagement in one, while Lead411 is b2b leads database with verified emails, direct dials, and buyer intent data. See the comparison above for which fits your team.
- What's the price difference between Apollo.io and Lead411?
- Apollo.io starts at Free. Lead411 starts at $49/mo.
- Can I migrate from Apollo.io to Lead411?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.