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Head-to-head

AllClients vs Kit

Two leading email marketing / automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

AllClients logo
AllClients

Small business CRM with lead capture, email marketing, and automation

From $24/mo
Visit AllClients
Kit logo
Kit

Email marketing for creators.

From Free
Visit Kit

At a glance

 AllClientsKit
TaglineSmall business CRM with lead capture, email marketing, and automationEmail marketing for creators.
Pricing modelPaidFreemium
Starts at$24/moFree
Founded—2013
AI-native
CategoriesEmail Marketing, CRM, AutomationEmail Marketing, Automation
Vendor claimed

Quick take

Pick AllClients if you need small business crm with lead capture, email marketing, and automation. Pick Kit if you need email marketing for creators.

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Frequently asked

Is AllClients better than Kit?
It depends on your use case. AllClients is small business crm with lead capture, email marketing, and automation, while Kit is email marketing for creators. See the comparison above for which fits your team.
What's the price difference between AllClients and Kit?
AllClients starts at $24/mo. Kit starts at Free.
Can I migrate from AllClients to Kit?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.