Head-to-head
Tally vs Zuko
Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.
Zuko
Form and checkout analytics with session replay to find why visitors abandon forms
From $70/mo
Visit ZukoAt a glance
| Tally | Zuko | |
|---|---|---|
| Tagline | Free online form builder with unlimited forms and submissions | Form and checkout analytics with session replay to find why visitors abandon forms |
| Pricing model | Freemium | Paid |
| Starts at | $24/mo | $70/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Forms & Surveys | Forms & Surveys, Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Tally if you need free online form builder with unlimited forms and submissions. Pick Zuko if you need form and checkout analytics with session replay to find why visitors abandon forms.
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Frequently asked
- Is Tally better than Zuko?
- It depends on your use case. Tally is free online form builder with unlimited forms and submissions, while Zuko is form and checkout analytics with session replay to find why visitors abandon forms. See the comparison above for which fits your team.
- What's the price difference between Tally and Zuko?
- Tally starts at $24/mo. Zuko starts at $70/mo.
- Can I migrate from Tally to Zuko?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.