MHMartechHunt

Head-to-head

Tally vs Told

Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

Tally logo
Tally

Free online form builder with unlimited forms and submissions

From $24/mo
Visit Tally
Told logo
Told

In-app surveys and no-code product tours for product teams

From Free
Visit Told

At a glance

 TallyTold
TaglineFree online form builder with unlimited forms and submissionsIn-app surveys and no-code product tours for product teams
Pricing modelFreemiumFreemium
Starts at$24/moFree
Founded——
AI-native
CategoriesLead Gen & ABM, Forms & SurveysForms & Surveys, Customer Data Platforms, CRO & Testing
Vendor claimed

Quick take

Pick Tally if you need free online form builder with unlimited forms and submissions. Pick Told if you need in-app surveys and no-code product tours for product teams.

Browse more

Tally alternatives →

Browse more

Told alternatives →

Frequently asked

Is Tally better than Told?
It depends on your use case. Tally is free online form builder with unlimited forms and submissions, while Told is in-app surveys and no-code product tours for product teams. See the comparison above for which fits your team.
What's the price difference between Tally and Told?
Tally starts at $24/mo. Told starts at Free.
Can I migrate from Tally to Told?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.