Head-to-head
Statcounter vs UTM.io
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Statcounter
Web analytics with session replay, heatmaps, and live visitor feeds
From Free
Visit StatcounterAt a glance
| Statcounter | UTM.io | |
|---|---|---|
| Tagline | Web analytics with session replay, heatmaps, and live visitor feeds | Build, track, and enforce consistent UTM links across marketing teams |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, CRO & Testing | Marketing Project Management, Analytics |
| Vendor claimed |
Quick take
Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds. Pick UTM.io if you need build, track, and enforce consistent utm links across marketing teams.
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Frequently asked
- Is Statcounter better than UTM.io?
- It depends on your use case. Statcounter is web analytics with session replay, heatmaps, and live visitor feeds, while UTM.io is build, track, and enforce consistent utm links across marketing teams. See the comparison above for which fits your team.
- What's the price difference between Statcounter and UTM.io?
- Statcounter starts at Free. UTM.io starts at Free.
- Can I migrate from Statcounter to UTM.io?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.