Head-to-head
Shopify vs Wix
Two leading ecommerce platforms / websites & cms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Shopify
Commerce platform for building and running online and in-person stores
From $29/mo
Visit ShopifyAt a glance
| Shopify | Wix | |
|---|---|---|
| Tagline | Commerce platform for building and running online and in-person stores | Website builder with hosting, business tools, and marketing built in |
| Pricing model | Paid | Freemium |
| Starts at | $29/mo | $17.77/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Ecommerce Platforms, Customer Data Platforms, Websites & CMS | Marketing Project Management, Ecommerce Platforms, Websites & CMS |
| Vendor claimed |
Quick take
Pick Shopify if you need commerce platform for building and running online and in-person stores. Pick Wix if you need website builder with hosting, business tools, and marketing built in.
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Shopify alternatives →
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Wix alternatives →
Frequently asked
- Is Shopify better than Wix?
- It depends on your use case. Shopify is commerce platform for building and running online and in-person stores, while Wix is website builder with hosting, business tools, and marketing built in. See the comparison above for which fits your team.
- What's the price difference between Shopify and Wix?
- Shopify starts at $29/mo. Wix starts at $17.77/mo.
- Can I migrate from Shopify to Wix?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.