Head-to-head
Shopify vs VTEX
Two leading ecommerce platforms / websites & cms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Shopify
Commerce platform for building and running online and in-person stores
From $29/mo
Visit ShopifyAt a glance
| Shopify | VTEX | |
|---|---|---|
| Tagline | Commerce platform for building and running online and in-person stores | AI-native commerce suite for D2C, B2C, B2B, and marketplaces |
| Pricing model | Paid | Enterprise |
| Starts at | $29/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Ecommerce Platforms, Customer Data Platforms, Websites & CMS | Programmatic & Ad Tech, Ecommerce Platforms, Websites & CMS |
| Vendor claimed |
Quick take
Pick Shopify if you need commerce platform for building and running online and in-person stores. Pick VTEX if you need ai-native commerce suite for d2c, b2c, b2b, and marketplaces.
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Frequently asked
- Is Shopify better than VTEX?
- It depends on your use case. Shopify is commerce platform for building and running online and in-person stores, while VTEX is ai-native commerce suite for d2c, b2c, b2b, and marketplaces. See the comparison above for which fits your team.
- What's the price difference between Shopify and VTEX?
- Shopify starts at $29/mo. VTEX uses custom pricing.
- Can I migrate from Shopify to VTEX?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.