Head-to-head
Semrush vs Yoast
Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Semrush | Yoast | |
|---|---|---|
| Tagline | SEO, content, and competitive intelligence. | WordPress and Shopify SEO plugins with real-time content guidance |
| Pricing model | Paid | Freemium |
| Starts at | $139.95/mo | $19/mo |
| Founded | 2008 | — |
| AI-native | ||
| Categories | Paid Ads, SEO | SEO, AI Writing & Content, Websites & CMS |
| Vendor claimed |
Quick take
Pick Semrush if you need seo, content, and competitive intelligence. Pick Yoast if you need wordpress and shopify seo plugins with real-time content guidance.
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Semrush alternatives →
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Yoast alternatives →
Frequently asked
- Is Semrush better than Yoast?
- It depends on your use case. Semrush is seo, content, and competitive intelligence, while Yoast is wordpress and shopify seo plugins with real-time content guidance. See the comparison above for which fits your team.
- What's the price difference between Semrush and Yoast?
- Semrush starts at $139.95/mo. Yoast starts at $19/mo.
- Can I migrate from Semrush to Yoast?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.