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Head-to-head

Semrush vs Topic

Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.

Semrush logo
Semrush

SEO, content, and competitive intelligence.

From $139.95/mo
Visit Semrush
Topic logo
Topic

SEO content briefs and optimization for editors and agencies

From $80/mo
Visit Topic

At a glance

 SemrushTopic
TaglineSEO, content, and competitive intelligence.SEO content briefs and optimization for editors and agencies
Pricing modelPaidPaid
Starts at$139.95/mo$80/mo
Founded2008—
AI-native
CategoriesPaid Ads, SEOSEO, AI Writing & Content
Vendor claimed

Quick take

Pick Semrush if you need seo, content, and competitive intelligence. Pick Topic if you need seo content briefs and optimization for editors and agencies.

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Frequently asked

Is Semrush better than Topic?
It depends on your use case. Semrush is seo, content, and competitive intelligence, while Topic is seo content briefs and optimization for editors and agencies. See the comparison above for which fits your team.
What's the price difference between Semrush and Topic?
Semrush starts at $139.95/mo. Topic starts at $80/mo.
Can I migrate from Semrush to Topic?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.