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Head-to-head

Sellfy vs Wix

Two leading ecommerce platforms / websites & cms tools, compared on pricing, features, and editorial fit. Updated for 2026.

Sellfy logo
Sellfy

Online store builder for selling digital, physical, and subscription products

From $22/mo
Visit Sellfy
Wix logo
Wix

Website builder with hosting, business tools, and marketing built in

From $17.77/mo
Visit Wix

At a glance

 SellfyWix
TaglineOnline store builder for selling digital, physical, and subscription productsWebsite builder with hosting, business tools, and marketing built in
Pricing modelPaidFreemium
Starts at$22/mo$17.77/mo
Founded——
AI-native
CategoriesEcommerce Platforms, Influencer, Affiliate & Referral, Websites & CMSMarketing Project Management, Ecommerce Platforms, Websites & CMS
Vendor claimed

Quick take

Pick Sellfy if you need online store builder for selling digital, physical, and subscription products. Pick Wix if you need website builder with hosting, business tools, and marketing built in.

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Sellfy alternatives →

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Frequently asked

Is Sellfy better than Wix?
It depends on your use case. Sellfy is online store builder for selling digital, physical, and subscription products, while Wix is website builder with hosting, business tools, and marketing built in. See the comparison above for which fits your team.
What's the price difference between Sellfy and Wix?
Sellfy starts at $22/mo. Wix starts at $17.77/mo.
Can I migrate from Sellfy to Wix?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.