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Head-to-head

SE Ranking vs Semrush

Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.

SE Ranking logo
SE Ranking

SEO software for keyword research, rank tracking, audits, and reporting

From $50/mo
Visit SE Ranking
Semrush logo
Semrush

SEO, content, and competitive intelligence.

From $139.95/mo
Visit Semrush

At a glance

 SE RankingSemrush
TaglineSEO software for keyword research, rank tracking, audits, and reportingSEO, content, and competitive intelligence.
Pricing modelPaidPaid
Starts at$50/mo$139.95/mo
Founded—2008
AI-native
CategoriesAnalytics, SEO, AI Writing & ContentPaid Ads, SEO
Vendor claimed

Quick take

Pick SE Ranking if you need seo software for keyword research, rank tracking, audits, and reporting. Pick Semrush if you need seo, content, and competitive intelligence.

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Frequently asked

Is SE Ranking better than Semrush?
It depends on your use case. SE Ranking is seo software for keyword research, rank tracking, audits, and reporting, while Semrush is seo, content, and competitive intelligence. See the comparison above for which fits your team.
What's the price difference between SE Ranking and Semrush?
SE Ranking starts at $50/mo. Semrush starts at $139.95/mo.
Can I migrate from SE Ranking to Semrush?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.