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Head-to-head

Scratcher vs Tally

Two leading lead gen & abm / forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

Scratcher logo
Scratcher

Interactive scratch cards, wheels and quizzes for lead generation

From $475/mo
Visit Scratcher
Tally logo
Tally

Free online form builder with unlimited forms and submissions

From $24/mo
Visit Tally

At a glance

 ScratcherTally
TaglineInteractive scratch cards, wheels and quizzes for lead generationFree online form builder with unlimited forms and submissions
Pricing modelPaidFreemium
Starts at$475/mo$24/mo
Founded——
AI-native
CategoriesLead Gen & ABM, Forms & Surveys, CRO & TestingLead Gen & ABM, Forms & Surveys
Vendor claimed

Quick take

Pick Scratcher if you need interactive scratch cards, wheels and quizzes for lead generation. Pick Tally if you need free online form builder with unlimited forms and submissions.

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Scratcher alternatives →

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Tally alternatives →

Frequently asked

Is Scratcher better than Tally?
It depends on your use case. Scratcher is interactive scratch cards, wheels and quizzes for lead generation, while Tally is free online form builder with unlimited forms and submissions. See the comparison above for which fits your team.
What's the price difference between Scratcher and Tally?
Scratcher starts at $475/mo. Tally starts at $24/mo.
Can I migrate from Scratcher to Tally?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.