Head-to-head
Salesforce Marketing CDP (Data 360) vs Usercentrics
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)Usercentrics
Consent management, privacy compliance, and server-side tracking for web and apps
Price not listed
Visit UsercentricsAt a glance
| Salesforce Marketing CDP (Data 360) | Usercentrics | |
|---|---|---|
| Tagline | Customer data platform unifying customer signals for marketing, sales, service, and commerce | Consent management, privacy compliance, and server-side tracking for web and apps |
| Pricing model | Enterprise | Freemium |
| Starts at | Custom | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms | Customer Data Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce. Pick Usercentrics if you need consent management, privacy compliance, and server-side tracking for web and apps.
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Frequently asked
- Is Salesforce Marketing CDP (Data 360) better than Usercentrics?
- It depends on your use case. Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce, while Usercentrics is consent management, privacy compliance, and server-side tracking for web and apps. See the comparison above for which fits your team.
- What's the price difference between Salesforce Marketing CDP (Data 360) and Usercentrics?
- Salesforce Marketing CDP (Data 360) uses custom pricing. Usercentrics doesn't publish its pricing.
- Can I migrate from Salesforce Marketing CDP (Data 360) to Usercentrics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.