Head-to-head
Salesforce Marketing CDP (Data 360) vs Stratifyd
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)Stratifyd
Experience analytics platform for customer, employee, and patient data
Custom pricing
Visit StratifydAt a glance
| Salesforce Marketing CDP (Data 360) | Stratifyd | |
|---|---|---|
| Tagline | Customer data platform unifying customer signals for marketing, sales, service, and commerce | Experience analytics platform for customer, employee, and patient data |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms | Analytics, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce. Pick Stratifyd if you need experience analytics platform for customer, employee, and patient data.
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Frequently asked
- Is Salesforce Marketing CDP (Data 360) better than Stratifyd?
- It depends on your use case. Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce, while Stratifyd is experience analytics platform for customer, employee, and patient data. See the comparison above for which fits your team.
- What's the price difference between Salesforce Marketing CDP (Data 360) and Stratifyd?
- Salesforce Marketing CDP (Data 360) uses custom pricing. Stratifyd uses custom pricing.
- Can I migrate from Salesforce Marketing CDP (Data 360) to Stratifyd?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.