Head-to-head
Salesforce Marketing CDP (Data 360) vs SightMill
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)SightMill
Net Promoter Score and customer feedback surveys by email, SMS, and web
Custom pricing
Visit SightMillAt a glance
| Salesforce Marketing CDP (Data 360) | SightMill | |
|---|---|---|
| Tagline | Customer data platform unifying customer signals for marketing, sales, service, and commerce | Net Promoter Score and customer feedback surveys by email, SMS, and web |
| Pricing model | Enterprise | Custom |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms | Forms & Surveys, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce. Pick SightMill if you need net promoter score and customer feedback surveys by email, sms, and web.
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Frequently asked
- Is Salesforce Marketing CDP (Data 360) better than SightMill?
- It depends on your use case. Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce, while SightMill is net promoter score and customer feedback surveys by email, sms, and web. See the comparison above for which fits your team.
- What's the price difference between Salesforce Marketing CDP (Data 360) and SightMill?
- Salesforce Marketing CDP (Data 360) uses custom pricing. SightMill uses custom pricing.
- Can I migrate from Salesforce Marketing CDP (Data 360) to SightMill?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.