Head-to-head
SafeGraph vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
SafeGraph
Places and POI location data for mapping, analytics, and site selection
Custom pricing
Visit SafeGraphSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| SafeGraph | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Places and POI location data for mapping, analytics, and site selection | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Custom | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick SafeGraph if you need places and poi location data for mapping, analytics, and site selection. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is SafeGraph better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. SafeGraph is places and poi location data for mapping, analytics, and site selection, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between SafeGraph and Salesforce Marketing CDP (Data 360)?
- SafeGraph uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from SafeGraph to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.