Head-to-head
Router.so vs Tally
Two leading lead gen & abm / forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Router.so | Tally | |
|---|---|---|
| Tagline | Headless form handling and lead routing for developers | Free online form builder with unlimited forms and submissions |
| Pricing model | Freemium | Freemium |
| Starts at | Free | $24/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Forms & Surveys | Lead Gen & ABM, Forms & Surveys |
| Vendor claimed |
Quick take
Pick Router.so if you need headless form handling and lead routing for developers. Pick Tally if you need free online form builder with unlimited forms and submissions.
Browse more
Router.so alternatives →
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Tally alternatives →
Frequently asked
- Is Router.so better than Tally?
- It depends on your use case. Router.so is headless form handling and lead routing for developers, while Tally is free online form builder with unlimited forms and submissions. See the comparison above for which fits your team.
- What's the price difference between Router.so and Tally?
- Router.so is free. Tally starts at $24/mo.
- Can I migrate from Router.so to Tally?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.