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Head-to-head

Riddle vs Tally

Two leading lead gen & abm / forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.

Riddle logo
Riddle

Interactive quizzes, polls, and leaderboards for publishers and brands

From $119/mo
Visit Riddle
Tally logo
Tally

Free online form builder with unlimited forms and submissions

From $24/mo
Visit Tally

At a glance

 RiddleTally
TaglineInteractive quizzes, polls, and leaderboards for publishers and brandsFree online form builder with unlimited forms and submissions
Pricing modelPaidFreemium
Starts at$119/mo$24/mo
Founded——
AI-native
CategoriesLead Gen & ABM, Forms & Surveys, CRO & TestingLead Gen & ABM, Forms & Surveys
Vendor claimed

Quick take

Pick Riddle if you need interactive quizzes, polls, and leaderboards for publishers and brands. Pick Tally if you need free online form builder with unlimited forms and submissions.

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Riddle alternatives →

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Frequently asked

Is Riddle better than Tally?
It depends on your use case. Riddle is interactive quizzes, polls, and leaderboards for publishers and brands, while Tally is free online form builder with unlimited forms and submissions. See the comparison above for which fits your team.
What's the price difference between Riddle and Tally?
Riddle starts at $119/mo. Tally starts at $24/mo.
Can I migrate from Riddle to Tally?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.