Head-to-head
Retail Aware vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Retail Aware
In-store shopper behavior data from sensor-based analytics
Custom pricing
Visit Retail AwareSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Retail Aware | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | In-store shopper behavior data from sensor-based analytics | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Retail Aware if you need in-store shopper behavior data from sensor-based analytics. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Retail Aware alternatives →
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Salesforce Marketing CDP (Data 360) alternatives →
Frequently asked
- Is Retail Aware better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Retail Aware is in-store shopper behavior data from sensor-based analytics, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Retail Aware and Salesforce Marketing CDP (Data 360)?
- Retail Aware uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Retail Aware to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.