Rank Math vs Yoast

For most WordPress sites, pick Rank Math. Its free version does more, and its paid plan covers unlimited personal sites for less than Yoast charges for one. Pick Yoast if you want the most guided writing experience for non-SEO writers, run a Shopify store, or need premium features on just one or two sites with long-term support behind them.

Pick Rank Math if

• You run several WordPress sites and want one license for all of them.
• You want rank tracking inside WordPress without a separate tool.
• You're an agency managing client sites on one plan.
• You want to optimize each post for multiple keywords on the free version.

Pick Yoast if

• Your writers aren't SEOs and benefit from step-by-step content guidance.
• You sell on Shopify: Yoast has a Shopify app, and Rank Math is WordPress-only.
• You want Local, Video and News SEO bundled into one premium plan.
• You prefer the most established plugin with a long track record.

How they differ

Pricing. As of November 2026, Rank Math PRO is $5.59/month billed annually for the first year, then renews at $8.99/month ($107.88/year plus tax). It covers unlimited personal websites and 1,000 tracked keywords, but not client sites. Those need Business, at $17.59/month for the first year for up to 200 client sites. Yoast SEO Premium is $118.80/year excluding VAT, per site, and each extra site needs its own subscription. Yoast WooCommerce SEO is $178.80/year.

Free version. Rank Math's free plugin lets you optimize for unlimited keywords. Yoast's free plugin works with one focus keyphrase per post. Premium raises that to five and adds a redirect manager and internal-linking suggestions.

Core strength. Rank Math packs a lot into one plugin: schema, redirects, a 404 monitor, Search Console data and rank tracking. Yoast focuses on content quality, with readability analysis and AI-drafted titles and meta descriptions in Premium. Yoast also bundles Local, Video and News SEO into Premium.

Where each falls short. Rank Math's first-year prices jump at renewal, so budget for the renewal rate. Yoast's per-site pricing makes it expensive across a portfolio of sites.