Head-to-head
Rakam vs Salesforce Marketing CDP (Data 360)
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Salesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Rakam | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Product analytics that runs directly on your data warehouse | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Rakam if you need product analytics that runs directly on your data warehouse. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Rakam better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Rakam is product analytics that runs directly on your data warehouse, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Rakam and Salesforce Marketing CDP (Data 360)?
- Rakam is free. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Rakam to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.