Head-to-head
PostHog vs TheyDo
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
TheyDo
Customer journey mapping and experience context platform for CX teams
Custom pricing
Visit TheyDoAt a glance
| PostHog | TheyDo | |
|---|---|---|
| Tagline | The product OS for developers. | Customer journey mapping and experience context platform for CX teams |
| Pricing model | Freemium | Enterprise |
| Starts at | Free | Custom |
| Founded | 2020 | — |
| AI-native | ||
| Categories | Analytics | Marketing Project Management, Analytics, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick PostHog if you need the product os for developers. Pick TheyDo if you need customer journey mapping and experience context platform for cx teams.
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Frequently asked
- Is PostHog better than TheyDo?
- It depends on your use case. PostHog is the product os for developers, while TheyDo is customer journey mapping and experience context platform for cx teams. See the comparison above for which fits your team.
- What's the price difference between PostHog and TheyDo?
- PostHog is free. TheyDo uses custom pricing.
- Can I migrate from PostHog to TheyDo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.