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PostHog vs Pygmalios

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

PostHog logo
PostHog

The product OS for developers.

Free
Visit PostHog
Pygmalios logo
Pygmalios

Store analytics: footfall, journeys, in-store media and capacity

Custom pricing
Visit Pygmalios

At a glance

 PostHogPygmalios
TaglineThe product OS for developers.Store analytics: footfall, journeys, in-store media and capacity
Pricing modelFreemiumEnterprise
Starts atFreeCustom
Founded2020—
AI-native
CategoriesAnalyticsProgrammatic & Ad Tech, Digital Asset Management, Analytics
Vendor claimed

Quick take

Pick PostHog if you need the product os for developers. Pick Pygmalios if you need store analytics: footfall, journeys, in-store media and capacity.

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Frequently asked

Is PostHog better than Pygmalios?
It depends on your use case. PostHog is the product os for developers, while Pygmalios is store analytics: footfall, journeys, in-store media and capacity. See the comparison above for which fits your team.
What's the price difference between PostHog and Pygmalios?
PostHog is free. Pygmalios uses custom pricing.
Can I migrate from PostHog to Pygmalios?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.