Head-to-head
Popupsmart vs WPForms
Two leading forms & surveys tools, compared on pricing, features, and editorial fit. Updated for 2026.
Popupsmart
No-code popup builder for conversions, with A/B testing and targeting
From Free
Visit PopupsmartWPForms
WordPress form builder plugin with drag-and-drop, payments, and CRM integrations
From $199.5/mo
Visit WPFormsAt a glance
| Popupsmart | WPForms | |
|---|---|---|
| Tagline | No-code popup builder for conversions, with A/B testing and targeting | WordPress form builder plugin with drag-and-drop, payments, and CRM integrations |
| Pricing model | Freemium | Paid |
| Starts at | Free | $199.5/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Forms & Surveys, SMS & Push, CRO & Testing | Marketing Project Management, Forms & Surveys, Websites & CMS |
| Vendor claimed |
Quick take
Pick Popupsmart if you need no-code popup builder for conversions, with a/b testing and targeting. Pick WPForms if you need wordpress form builder plugin with drag-and-drop, payments, and crm integrations.
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Frequently asked
- Is Popupsmart better than WPForms?
- It depends on your use case. Popupsmart is no-code popup builder for conversions, with a/b testing and targeting, while WPForms is wordpress form builder plugin with drag-and-drop, payments, and crm integrations. See the comparison above for which fits your team.
- What's the price difference between Popupsmart and WPForms?
- Popupsmart starts at Free. WPForms starts at $199.5/mo.
- Can I migrate from Popupsmart to WPForms?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.