Head-to-head
PlaceIQ vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
PlaceIQ
Location intelligence and foot traffic data for marketing and media teams
Custom pricing
Visit PlaceIQSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| PlaceIQ | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Location intelligence and foot traffic data for marketing and media teams | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Analytics, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick PlaceIQ if you need location intelligence and foot traffic data for marketing and media teams. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is PlaceIQ better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. PlaceIQ is location intelligence and foot traffic data for marketing and media teams, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between PlaceIQ and Salesforce Marketing CDP (Data 360)?
- PlaceIQ uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from PlaceIQ to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.