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Perpetua vs Statcounter

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Perpetua logo
Perpetua

Retail media and advertising optimization software for Amazon and other marketplaces

From $695/mo
Visit Perpetua
Statcounter logo
Statcounter

Web analytics with session replay, heatmaps, and live visitor feeds

From Free
Visit Statcounter

At a glance

 PerpetuaStatcounter
TaglineRetail media and advertising optimization software for Amazon and other marketplacesWeb analytics with session replay, heatmaps, and live visitor feeds
Pricing modelPaidFreemium
Starts at$695/moFree
Founded——
AI-native
CategoriesPaid Ads, Analytics, AutomationAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Perpetua if you need retail media and advertising optimization software for amazon and other marketplaces. Pick Statcounter if you need web analytics with session replay, heatmaps, and live visitor feeds.

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Perpetua alternatives →

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Frequently asked

Is Perpetua better than Statcounter?
It depends on your use case. Perpetua is retail media and advertising optimization software for amazon and other marketplaces, while Statcounter is web analytics with session replay, heatmaps, and live visitor feeds. See the comparison above for which fits your team.
What's the price difference between Perpetua and Statcounter?
Perpetua starts at $695/mo. Statcounter starts at Free.
Can I migrate from Perpetua to Statcounter?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.