Head-to-head
Permutive vs Salesforce Marketing CDP (Data 360)
Two leading programmatic & ad tech / customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Permutive
Agentic data collaboration and activation platform for publishers and advertisers
Custom pricing
Visit PermutiveSalesforce Marketing CDP (Data 360)
Customer data platform unifying customer signals for marketing, sales, service, and commerce
Custom pricing
Visit Salesforce Marketing CDP (Data 360)At a glance
| Permutive | Salesforce Marketing CDP (Data 360) | |
|---|---|---|
| Tagline | Agentic data collaboration and activation platform for publishers and advertisers | Customer data platform unifying customer signals for marketing, sales, service, and commerce |
| Pricing model | Enterprise | Enterprise |
| Starts at | Custom | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Customer Data Platforms | Marketing Project Management, Programmatic & Ad Tech, Customer Data Platforms |
| Vendor claimed |
Quick take
Pick Permutive if you need agentic data collaboration and activation platform for publishers and advertisers. Pick Salesforce Marketing CDP (Data 360) if you need customer data platform unifying customer signals for marketing, sales, service, and commerce.
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Frequently asked
- Is Permutive better than Salesforce Marketing CDP (Data 360)?
- It depends on your use case. Permutive is agentic data collaboration and activation platform for publishers and advertisers, while Salesforce Marketing CDP (Data 360) is customer data platform unifying customer signals for marketing, sales, service, and commerce. See the comparison above for which fits your team.
- What's the price difference between Permutive and Salesforce Marketing CDP (Data 360)?
- Permutive uses custom pricing. Salesforce Marketing CDP (Data 360) uses custom pricing.
- Can I migrate from Permutive to Salesforce Marketing CDP (Data 360)?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.