Head-to-head
Penny vs Setmore
Two leading customer support tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Penny | Setmore | |
|---|---|---|
| Tagline | Social selling CRM and daily task app for direct sellers | Online appointment scheduling and booking software for service businesses |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Sales Engagement, CRM, Customer Support | Automation, Customer Support |
| Vendor claimed |
Quick take
Pick Penny if you need social selling crm and daily task app for direct sellers. Pick Setmore if you need online appointment scheduling and booking software for service businesses.
Browse more
Penny alternatives →
Browse more
Setmore alternatives →
Frequently asked
- Is Penny better than Setmore?
- It depends on your use case. Penny is social selling crm and daily task app for direct sellers, while Setmore is online appointment scheduling and booking software for service businesses. See the comparison above for which fits your team.
- What's the price difference between Penny and Setmore?
- Penny is free. Setmore is free.
- Can I migrate from Penny to Setmore?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.