Head-to-head
Passworks vs Walink
Two leading lead gen & abm tools, compared on pricing, features, and editorial fit. Updated for 2026.
Walink
Create WhatsApp chat links and QR codes that open a prefilled conversation
From Free
Visit WalinkAt a glance
| Passworks | Walink | |
|---|---|---|
| Tagline | Create and distribute marketing campaigns on mobile wallets | Create WhatsApp chat links and QR codes that open a prefilled conversation |
| Pricing model | Paid | Freemium |
| Starts at | $32/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Lead Gen & ABM, SMS & Push | Lead Gen & ABM, Forms & Surveys, Social Media |
| Vendor claimed |
Quick take
Pick Passworks if you need create and distribute marketing campaigns on mobile wallets. Pick Walink if you need create whatsapp chat links and qr codes that open a prefilled conversation.
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Frequently asked
- Is Passworks better than Walink?
- It depends on your use case. Passworks is create and distribute marketing campaigns on mobile wallets, while Walink is create whatsapp chat links and qr codes that open a prefilled conversation. See the comparison above for which fits your team.
- What's the price difference between Passworks and Walink?
- Passworks starts at $32/mo. Walink starts at Free.
- Can I migrate from Passworks to Walink?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.